Satvik Ghee

Satvik Ghee (Riks India Foods), a trusted FMCG brand since 2007, specializes in premium ghee and milk khoya products. The challenge was to strengthen its digital footprint, scale online sales, and enhance customer engagement. With a reliable mix of SEO, PPC, and social media strategies, the brand achieved remarkable growth in visibility, revenue, and conversions.

Context

Description

In the competitive FMCG sector, visibility and trust drive sales. With the growing demand for authentic dairy products, it was essential for Satvik Ghee to stand out online. The brand needed improved search rankings, efficient ad spend, and an engaging social media presence to connect with its audience and boost sales.

Details
Time Frame:
Jan 24 – Apr 24
Role:

SEO & PPC Strategist, Social Media Consultant

Involvement:

SEO, Paid Ads Optimization, Retargeting Campaigns, Social Media Growth

Website Development Service

Overview

The objective was to improve online visibility, increase ROAS, and build better engagement across digital platforms. By addressing website issues, optimizing ad spend, and leveraging audience data on social media, the strategy aimed to achieve sustainable growth.

Challenge

Satvik Ghee faced three major challenges in its digital journey. Firstly, the brand struggled with low online visibility, making it difficult for potential customers to discover them on search engines. Secondly, their PPC campaigns were inefficient, with wasted ad spend and low ROAS that limited profitability. Lastly, the brand’s social media presence lacked engagement and conversions, hindering its ability to build strong relationships with its target audience.

  • Limited online visibility and poor search engine rankings.
  • Wasted ad spend on PPC campaigns with low ROAS.
  • Weak engagement and low conversions from social media platforms.
Website Development Service

Solution

SEO Strategy: Conducted a comprehensive technical audit, fixed Core Web Vitals issues, and optimized for performance. Resulted in improved search rankings and user experience.

PPC Strategy: Identified wasted ad spend, restructured campaigns, and implemented precise targeting to maximize ROAS and revenue.Social Media Strategy: Launched retargeting campaigns, created lookalike audiences, and optimized ad creatives for higher engagement and conversions.

  • Strong branding can create a sense of community among users
  • Effective product branding goes beyond functionality and connects with consumers on an emotional level
  • Continuously monitor brand performance and customer perceptions

Results

The integrated SEO, PPC, and social media strategy delivered exceptional outcomes for Satvik Ghee. SEO optimization boosted visibility and conversions, resulting in a 160% surge in new users and nearly 197% revenue growth. PPC campaigns became highly profitable after restructuring, achieving a 222% revenue increase with 163% more orders. On social media, engagement strengthened significantly with over 105% more new users and 170% higher conversions. Overall, the strategy created a strong and scalable digital growth model for the brand.